LabStyle Innovations Corp., US-based emerging leader in the mobile health sector and developer of the Dario™ smartphone-based diabetes management system, has announced to set up a subsidiary in Helsinki, Finland. Company has appointed a Finnish managing director for their sales operations in Scandinavia. He will be based in LabStyle’s new Nordic regional headquarters in Helsinki.
Dr. Oren Fuerst, LabStyle’s Chairman and Chief Executive Officer says favourable market factors are the reason for the company to establish presence in Finland.
– Our research shows that Finnish consumers are highly web-savvy and are likely to order diabetes test strips online, making that country ideal for capturing higher margin direct sales of Dario. In addition, most of the relevant Nordic population has smartphones, thus providing a ready market for mobile health applications such as our, Mr. Fuerst states.