Track your water intake and hydrate better with The Hug goes a their campaign slogan. Caktus is a Finnish-American startup founded by a group of four innovative guys from Finland who believed that an easy to way to improve your health and feel better, is to remember to simply drink enough water. So they developed The Hug, a sensor band that you can wrap around any water bottle and it tracks your water consumption, reminding you to take a zip from your water bottle regularly.
Some say this is yet another gadget, but in its simplicity, it’s quite genious. We should drink enough water, but how many of us really remember to execute?
– We aim to change behavior and attitudes on an individual level. When you notice the difference in how you feel, the intrinsic motivation kicks in and slowly the habits change. Eventually, we want to help people change their hydration habits. After all, as drinking is something we do every day, whether we do it lousily or well has a significant impact on the long run, explains Panu Keski-Pukkila, CEO and one of the founders of Caktus.
Caktus has been running a crowdfunding campaign at Kickstarter, and has already raised over 80% of its target. Investements have been made from all around the world. The campaign is running for another 5 days. Check out the campaign here.
