The CEO of Helsinki Business Hub Marja-Liisa Niinikoski has decided to move on towards new challenges by the end of this year. Until that she will continue as the CEO of the company with full commitment.
Helsinki Business Hub’s mission is to bring foreign direct investment to Greater Helsinki and accelerate the business activities internationally. For the latest six years the company has been led by Dr. Marja-Liisa Niinikoski. She has resigned from her position and accepted a new position starting from the beginning of 2021.

CEO of Helsinki Business Hub, Marja-Liisa Niinikoski
“For more than six years, Helsinki Business Hub has provided me a fascinating place to internationalize the business life of the Finnish capital region through foreign direct investments and international business in general. I have been able to collaborate with extremely interesting customers, an outstanding team, and great stakeholder partners. We all have learned a lot and have had a memorable journey. I leave this task with a longing mind, but at the same time I look forward to the future and new challenges”, says Marja-Liisa Niinikoski.
During this time Helsinki Business Hub’s results have increased significantly, and the functions of the company have been developed and diversified to support better the economic growth of the region.
“We have been fortunate to have as innovative and motivated person as Marja-Liisa leading the company for the last six years. Helsinki Business Hub has taken huge steps during this time and Marja-Liisa has had a major role in developing the company to match the constantly tightening global competition”, Director of Economic Development and the Chairman of the board of Helsinki Business Hub Marja-Leena Rinkineva comments.
Changes will take place at the end of this year
In May 2020 the cities of the metropolitan area and the Helsinki-Uusimaa Regional Council informed that ownership of Helsinki Business Hub is transferred in its entirety to the City of Helsinki starting from January 2021. Marja-Liisa Niinikoski will continue to work with full commitment through this change process.
Even there are changes, the future of Helsinki looks positive.
“At Helsinki Business Hub we have a great team of professionals and an excellent base to build up an even stronger position in attracting international investments and talent. We are constantly looking for ways to improve our international competitiveness and with the new model, we are able to strengthen our functions and find better synergies with different operations.” Rinkineva clarifies.
The external report about structuring the talent and investment attraction functions will be ready by the end of October. After that, the city will make further decisions on the operational level.