(Press release, 3 June 2013) US-based ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, has announced the acquisition of RapidBlue Solutions Oy, a leading European provider of retail data and analytics.
Based in Helsinki, RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.
In addition to rounding out ShopperTrak’s full-spectrum value proposition with continued development of interior counting solutions, the acquisition of RapidBlue provides ShopperTrak with a European research and development center that can customize its applications for Europe and the Middle East. ShopperTrak will fully integrate RapidBlue’s technology into its brand. The office in Helsinki will also provide a base for sales and support for Russia and Eastern Europe.