No one can predict the future. However, we can observe the trends and weak signals, analyse and make predictions based on them and prepare ourselves for possible future scenarios. We at Helsinki Business Hub wanted to orientate ourselves towards various possible futures and carried out a future scenario report.
We believe that active thinking and analysing will give us the tools and methods to create our future, although not everything is in our hands. How you predict what is going to happen reframes your thinking. Especially with the COVID-19 situation heavily affecting our business and ways of operating in 2020. This has pushed us towards future work. It was for this reason that we wanted to carry out internal future work and create scenarios to explore how our business will possibly change in the future.
With the help of futurist Elina Hiltunen, we built six + 1 scenarios. In those, we analysed different geopolitical power settings as a starting point for our future thinking. We can’t say conclusively, whether our choices were right or not, but I’m sure this helped us to reshape our minds. I hope this makes us understand, how the global economy can restructure relative to various geopolitical situations and what concrete effects it might have on our daily work to empower foreign companies to create value in Greater Helsinki.
We hope you find this report useful and help you to explore how our business will possibly change in the future.
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Marja-Liisa Niinikoski
CEO
marja-liisa.niinikoski@hbh.fi
+358 40 538 4541
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Riku Pihlanto