PlayHaven Hires Former Rovio SVP of Marketing Ville Heijari to Lead European Expansion and starts European operations in Helsinki, the capital of Finland and a mobile gaming hotspot.
(http://press.blog.playhaven.com) – PlayHaven, the leading lifetime value (LTV) maximization platform for mobile games, has added Rovio Entertainment’s SVP of Marketing Ville Heijari to its executive team to build and lead the company’s European operations. As the General Manager of Europe, Heijari will focus on furthering PlayHaven’s footprint internationally and serving the needs of local mobile developers.
“2013 will be the year of international expansion for PlayHaven,” said Andy Yang, CEO of PlayHaven. “With our network currently reaching over 115 million monthly active users in more than 200 countries and territories, we’re thrilled to bring Ville on board to help us better serve our mobile game developers worldwide. His experience at the heart of the mobile gaming industry will be incredibly valuable to both our partners and our team.”
Read the press release in PlayHaven’s website.