At Helsinki Business Hub it’s not enough for us to see new companies establish in Helsinki– it’s our mission to help our clients succeed and adapt to new business situations as they come about.
The Covid pandemic has affected retail shopping, but it’s also helped Japanese lifestyle brand MUJI become more creative with their new MUJI to GO bus concept, launching in May 2021. Soon their mobile boutique, located in a former HSL minibus, will visit marketplaces in Helsinki, Espoo, Vantaa, and Porvoo to provide a tangible shopping experience.
This is the first time MUJI has launched the MUJI to GO concept outside of Japan. In 2020 the first concept launched in Sakata-shi, in Yamagata prefecture, to make shopping more convent for the typically aging population living in the countryside.
“Our passion is to support our clients throughout their whole life cycle in Finland, and the actual setting up is just the first step,” says HBH’s Sonja Malin. “We appreciate the trust and good collaboration we have with MUJI.”
Helsinki Business Hub has had a key role in helping MUJI to start its operations in Helsinki region, by connecting MUJI with the local co-operation partners. With ongoing services between autumn 2017 and autumn 2018, Helsinki Business Hub in co-operation with Business Finland has helped MUJI to land in Helsinki, as well as helping Finnish companies to start to do business with MUJI. The company established their largest store in Europe spanning the fourth floor of the Kamppi shopping center in Helsinki’s city center and launched a collaboration with a Finnish startup Sensible4.
As Miho Takagi, Managing Director of MUJI Finland writes in their release, “We are excited to be able to welcome customers who have been unable to visit our store in Kamppi, especially during Covid pandemic. Although our online store is available nationwide in Finland, the MUJI to GO bus will let us offer our customers an unforgettable experience and also the in-store experience to see and touch real products once again.”
Want to know more?
Senior Business Advisor
+358 400 175 636