
Image Credit: VAASAN Group
Lantmännen announced an agreement to acquire Finnish company VAASAN Group OY (VAASAN), a bakery operator in Northern Europe, currently owned by Lion Capital. Lantmännen Unibake and VAASAN will together enhance their position in the Baltic Sea region and expand their joint offering with several new products and concepts, well in line with Lantmännen’s strategic ambitions.
VAASAN is a leading bakery operator in Finland, as well as a major player in Sweden, Norway and the Baltic region with several well-known brands, including VAASAN´s Finn Crisp and VAASAN brands. The company is the largest thin crisp and the second-largest crisp bread producer in the world, a large player within bake-off in the Nordic countries, and also has a significant presence in the fresh bread segment. In 2013 VAASAN’s net sales amounted to approximately EUR 415 million and the company employed approximately 2,745 people.
Find out more at www.lantmannen.se