A team in Finland is developing a tool to help companies measure and predict the financial impact of design.
The Design ROI research project is working on both a model and indicators to measure the benefits of design investments. The project has been carried out by the Finnish Design Business Association FDBA and Aalto University as part of the programme of the World Design Capital Helsinki 2012 year.
One of the key aims of the design capital year is to increase the understanding of design’s role as a promoter of business life and economics. Efforts have been made to measure design impacts before.
— There is a huge growth potential in Finland in companies where design is either a totally unfamiliar activity or it is utilised occasionally, says Project Manager Antti Pitkänen, Design ROI.
— A great part of Finnish exports relies on design and this export asset could be exploited even more.
Find the Design ROI report here (in Finnish)