80 leading business and design professionals from France and Finland will get together in June in Helsinki. The three-day meeting, filled with activities and exchange of information and ideas, is aimed at creating synergies and in-depth learning among the delegates, in order to better combine the three key elements of business today: technology, design and sustained respect for nature.
The call for new, sustainable and desirable business models is growing louder as the world finds itself in economic turmoil and the climate crisis is looming large. In the quest for answers, a group of French and Finnish design and business leaders decided to look for the solutions together.
“Connecting Business for a Sustainable World” is the theme for the FINWAY event. FINWAY is a new concept: 20 prominent business leaders and 20 top designers from France will visit Helsinki in June and spend three eventful days with 20 Finnish business leaders and 20 designers in order to get inspired by each other, create surprising combinations of synergies, and to learn from each other.
The idea for the event came from Mr. Frédéric Jentgen, the co-founder of the design agency Raison Pure founded in 1987, who admired the Finnish capability to successfully combine high technology, design and respect for nature. Mr. Jentgen has an artist’s soul and he now dedicates his creative energy to sustainable innovation where he tries to integrate environmental, technological, and social issues.
While many are tempted to think bringing together 80 truly world-class persons can yield great success, FINWAY goes even deeper. The participants are not only going to meet each other, but to really experience together these three days. Straight from the airport the participants are taken deep in to the nature, to the Nuuksio national park, to experience first-hand the harmonious balance between man and nature. As we Finns know, nature is not only a place to relax refresh, but to find inspiration as well. The program will also include company visits, workshops, break-out sessions and seminars to define together the ways for sustainable and desirable development.
FINWAY offers participants a chance to invent new sustainable and desirable business models to boost competitiveness and to adopt the right strategies for change. Come to discover and share innovative ideas and to create the world of tomorrow in the FINWAY.
For more information on FINWAY, please visit
or contact Mr. Micah Gland: