There is life outside Nokia, media and advertising seen as the next big thing
– Finnish Mobile Association (FinnMob), Greater Helsinki Promotion and Finpro are expanding operations to New York to promote Finnish mobile industry expertise and help Finnish companies to make it in the US. The trio aims to open doors for Finnish companies wanting to enter the world of mobile media and advertising.
FinnMob and Finpro are also establishing a new incubator for Finnish companies in New York. They will offer office space as well as mentoring services and introduction to local investors. Today, there are more investments made in high-tech companies in New York than Silicon Valley.
“We can certainly see a shift from West Coast to East Coast happening in the technology market. For example, Google just opened their new headquarters in New York. As convergence of mobile and media is continuing, it is important for mobile companies to be in New York, where all the major digital, media and advertising agencies are based. We believe that the next big revenue source for mobile will be from media and advertising,” comments Ismo Rantala, Managing Director of FinnMob.
FinnMob has been warmly welcomed to New York and they work closely with the New York Mayor’s office and one of the universities. The goal for FinnMob’s expansion to East Coast, is to find 30 most potential media houses that could benefit from mobile technology and introduce them to Finnish expertise.
”We have created a database of over 400 Finnish mobile companies, who we will be representing in New York. If Finnish companies want to break in the US, they should head to the East Coast insntead of Silicon Valley,” Rantala continues.
Second goal of the project is to attract R&D to Finland, where there is talented workforce available. Many global companies already have presence in the country and Finland is leading the way in mobile gaming fuelled by the success of Angry Birds.
Finnish Mobile Association promotes Finnish mobile industry expertise globally. FinnMob acts as a matchmaker for Finnish companies looking for global opportunities by opening doors for potential new clients, investors and partners.
For more information:
Ismo Rantala, managing director
Ismo.rantala (at) finnmob.com
Tel. +358 40 556 7770