Finland has the 8th best brand in the world, according to the FutureBrand 2010 Country Brand Index, presented in partnership with BBC World News. The study ranks countries based on perceptions of five key dimensions: Tourism, Heritage and Culture, Good for Business, Quality of Life and Value System.
Canada has the best country brand. Australia came in second, followed by New Zealand, the United States, Switzerland, Japan, France and Finland.
Last year Finland was in 16th place. This year all the Scandinavian countries are in top 20. “Perhaps most interestingly this year, the Top 20 performance of Sweden, Finland, Norway and Denmark reveals a strong emerging
preference for ‘brand Scandinavia’ across the world”, says the report.