Press release, 6 June 2013
Fiksu, Inc, (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, has announced the opening of a dedicated European R & D Headquarters based in Helsinki, Finland. The office will support the company’s worldwide growth, enable geographic proximity to a growing client base in Europe that includes Finnish app powerhouse Rovio, and provide the company’s global clients with enhanced development and implementation expertise.
Key influencers of Fiksu’s decision to open the office in Helsinki included several development advantages offered by the city of Helsinki and the private-public Kaato business community initiative.
“By opening our European R & D Headquarters in Helsinki, we have significantly enhanced our ability to do business not only in the EMEA but on a global basis,” said Micah Adler, CEO, Fiksu. “With support from Invest In Finland and Kaato, we have been able to establish a first-class base in Finland. These two organisations have used their expertise to make our opening as smooth as possible and their help with recruitment has been excellent.”
“Of course by headquartering our R & D in Helsinki, Fiksu can tap into the legendary pool of mobile engineering talent that Finland is known for.” concluded Micah.
“As Fiksu is our first successful case in the Helsinki area, this is a big day for Kaato*”, says Kimmo Ojuva, General Manager at Kaato. “It proves that our unique business-in approach speeds up the process of establishing operations in Finland, and it also shows that Finland is an attractive location for information and communications companies seeking to strengthen their R&D teams. The co-operation between Invest in Finland and Kaato in the Fiksu case, is proof of how the business community can add value to traditional foreign direct investment (FDI) work.” said Kimmo.
Finland-based Rovio, a Fiksu client, commented, “We are happy with the quality and effectiveness of the services provided by Fiksu. We are also glad to see them expanding their functions to Helsinki, close to Rovio Entertainment and other developers that make Finland a hotbed of game development,” commented Tero Raij, Senior Vice President at Rovio Entertainment
The office will employ a contingent of engineering staffers, including software engineers, architects, and developers, and strength is expected to grow to 15 full time positions in the first year in order to address the steadily increasing demand for Fiksu’s services from a global customer base.
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company’s flagship product, the Fiksu® Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps®, an app discovery platform where users are rewarded for trying out great apps and games. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.
KAATO is a business community initiative, where experienced business leaders help international companies to quickly establish and expand operations in Finland. By leveraging the technology and business understanding as well as the personal trusted relationships of the KAATO community members, KAATO can offer unique value and speed to the set-up process. KAATO complements and cooperates with Foreign Direct Investment players such as Business Oulu, Greater Helsinki Promotion, Invest in Finland, Otaniemi Marketing and Tredea. More at: www.kaato.org.
For more Fiksu PR information please contact:
Euro PR for Fiksu
+44 7880 821987
For Kaato.org press inquiries:
Ebba Dåhli, +358405045131