Top insurer Amana Takaful PLC, Sri Lanka, announced their decision to go with GrayMatter’s Insurance Analytics (IA+) to execute their Business Analytics program across Life & Non Life Insurance in Colombo.
This is in line with Amana Takaful’s strategy to develop a strong analytics culture to gain market share, enhance customer experience and improve operational efficiency. Increasingly Analytics has been a key driver of business growth as per global trends across Insurance Industry in developing and developed economies today.
The Insurance Analytics (IA+) Solution from GrayMatter has been successfully implemented worldwide having global customers like AIA Bhd. Malaysia which has over 17,000+ users across Sales & Distribution channel. The project at Amana Takaful includes role based dashboard, Ad-hoc analysis & Sales Activity Management apps for Life & General Insurance business. Global Business Counselling (GBC) a Sri Lanka & Singapore based consulting firm was instrumental in stitching that business fit between both ATL and GrayMatter teams to create a win-win.
Mr. Fazal Ghaffoor, CEO Amãna Takaful stated “We are looking forward to a quick implementation of our analytics program and hope to derive quantifiable growth to the company as well as delivering the right insurance products with best-in-class services for Sri Lankans”
Mr. Vikas Gupta, CEO at GrayMatter said “We are extremely thrilled to be associated with ATL in Sri Lanka for executing their Analytics program. I am very confident that Insurance Analytics, IA+ will deliver on the promise given to Amana Takaful “
Mr. Chandri Gunawardhana, Principal Consultant and Founder of Global Business Counselling (GBC) opined “We are very pleased that a leading insurance company in Sri Lanka has taken the quantum leap to introduce advanced analytics for their organization and we are delighted to have facilitated this transformational event, of which the insuring public is the final beneficiary.”
Naushad Khan – Head of Insurance Analytics at GrayMatter added ‘‘I would like to congratulate Amãna Takaful PLC for choosing Insurance Analytics (IA+) solution. I am sure IA+ will bring significant improvement to Sales & Distribution Channels, in Claims & Underwriting.
Mr. Reyaz Jeffrey, GM for Life at Amãna Takaful also commented “We are eagerly looking forward to embark on our journey with advanced analytics to improve our top line growth & bring significant value to the organization.

From left to right: Naushad Khan – Head of Insurance Analytics at GrayMatter, M.S.M. Iqbal – Head of IT Amana Takaful, Fazal Ghaffoor – CEO at Amana Takaful, Vikas Gupta – CEO & CTO at GrayMatter, Chandri Gunawardhana – Founder & Principal Consultant for Global Business Counselling, Reyaz Jeffrey – GM Life at Amana Takaful.
About Amana Takaful PLC:
Amana Takaful is among the top 10 insurance companies in Sri Lanka that offer Life, General & Health insurance products. Amãna Takaful was incorporated as a Public Company for the purpose of Composite Insurance in Sri Lanka in 1999, with technical collaboration from Takaful Malaysia. Listed in the Colombo Stock Exchange since 2006, Amãna Takaful has expanded its geographic foot-print through 25 branches in the country. Their overseas branch operation in the Republic of Maldives since 2005, was incorporated as a free standing PLC listed on the MSE in 2011. Amana Takaful has received ISO 9001 accreditation. Visit us at https://www.takaful.lk/
About GrayMatter:
GrayMatter is a Big Data and Data Science specialist with a strong BI & Analytics background having over 170+ successful project implementations across USA, EMEA & APAC spanning multiple industries. Collaboration with strategic technical partners like Pentaho, SAP and Microsoft besides in-house engineering excellence has given rise to innovative industry specific product offerings. Products like IA+ for Insurance, Finance Analytics FA+, Airport Analytics AA+ and Manufacturing Analytics MA+ have already taken big strides in the global markets. GrayMatter is Head Quartered in Bangalore, India with offices in USA, Europe, Malaysia and Middle-East with Global R & D Centre in Helsinki, Finland. Visit us at www.graymatter.co.in
About Global Business Counselling:
Global Business Counselling was established in January 2009 in Singapore with coverage of the Asia Pacific region. To meet rising needs in emerging South Asian markets, in 2014, a further office was established in Sri Lanka. Global Business Counselling is a multi-disciplined total solutions provider that enables you with the tools and know-how to achieve solutions-based outcomes. As a Total Solutions Provider, Global Business Counselling have an unrivalled collective expertise in strategy & planning, government affairs, public relations, sustainability, compliance, legal and regulatory affairs, human resource development, supply chain management, analytics, diagnostics, market research, and process improvement. Visit us at www.globalbizcounselling.com