One of the worlds world’s leading advertising agencies McCann strengthens it’s position in Finland and invests in the finnish know-how by acquiring a Helsinki-based digital and technology agency Brandson.
The new McCann Worldgroup Helsinki will operate via three collaborative companies; McCann, the creative and strategic advertising agency, EXP, the multi-disciplinary production specialist and Brandson, the technology development company. The combination serves as a platform for new innovative solutions for the broad international clientele of the McCann group.
Brandson specialiced in digital service innovation, eCRM and mobile and marketing enabling technology, a stronghold where Helsinki excels.